About DRGNFLY

An independent technology consultancy.

DRGNFLY Studios helps businesses solve operational problems with technology, automation and software. It's independently run, and I work directly with the businesses I help.

Background

The person behind DRGNFLY.

James Edwards, Independent Technology Consultant at DRGNFLY Studios

James Edwards

Independent Technology Consultant

My background is in business operations and planning. I've spent my career leading planning and operations for luxury automotive brands in fast-moving creative environments, using data, analytics and technology to solve problems, improve decision-making and make complex operations work more effectively. It gave me a practical understanding of how organisations run, and of where their processes get in the way.

DRGNFLY grew out of that experience. I'm hands-on with the technology too, from software development and system integrations to automation and configuring the tools a business already uses. Alongside client work, I develop DRGNFLY's own digital products, taking each one from an identified problem through to design, build and launch.

Explore DRGNFLY's products →
Approach

How I approach the work.

Technology is only worth using if it solves a real business problem. Sometimes that means getting more from software you already own, sometimes connecting systems that don't talk to each other, and sometimes building something new because nothing existing will do.

01
Start with the problem
Understand how the business works and where the friction is before choosing any tools.
02
Build for the business
The solution should fit how the business and its customers actually work.
03
Keep it understandable
Plain English. Clients should understand what has been built and why.
04
Leave clients in control
Clients stay in control of their solutions, with clear ownership arrangements and no unnecessary dependency on DRGNFLY.
The name

Why DRGNFLY?

The name comes from my late mother, who had a special fascination with dragonflies. Over the years she collected a number of dragonfly keepsakes, including a pendant specially designed and handmade for her by a close friend. Naming the business after the dragonfly was a way of carrying that connection forward.

The qualities associated with a dragonfly, being agile, precise and economical in how it moves, turned out to suit how I like to work. The missing vowels are deliberate too: DRGNFLY is DRAGONFLY reduced to its essential elements, keeping what matters and removing what doesn't.

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